The conjugal model in Buenos Aires of the second postwar period: The companionship of complementarity and the impulse familiarista

Abstract

The post-war period has been characterized by the vigor of the "familiarista" impulse. In Argentina, this (one) has been studied from the discourses, the policies and the regulations, in order to understand the public policies and the specificities of Peronism. But the understanding of this political and institutional dimension of the "familiarista" impulse requires counting on a detailed knowledge of the behaviour patterns that demarcated the social standardisation of daily life. Precesely, this article describes the conjugal model in the middle of the XX century. The intention is to know the social conventions, understood as behavioural patterns and systems of meanings, which formed the framework of individual experience. This description is organized from three concrete aspects of the conjugal model: the married election, the importance of the conjugal state for the adult identity and the expectations for marriage. For this analysis, we use cultural expressions from mass media, such as magazines and the radio. This corpus which have been little exploit so far but which are of special wealth to focus on the cultural universe and the conventions with which it involves the massive public. These historical documents are articulated with others such as statistics, speeches, codes of behaviours, memories, etc.